Performance Marketing

Veganism is on the rise and it’s no surprise that vegan brands are now taking center stage in the marketing world. …

On March 6th, I attended a session on performance marketing led by Paul Michel. Paul Michel started the session with the question “what do clouds wear”, capturing the attention of the entire class. …

On 25 January 2022, Google announced a new Privacy Sandbox proposal, Topics. And with it, the death of FLoC (Federated Learning of Cohorts), its controversial project to replace cookies for interest-based advertising that identifies you based on your “cohort,” or a group of people that share similar interests. This is…

Gilbert Corrales, CEO of Leaf, recently spoke with Forbes on data, marketing, and eCommerce in the current tumultuous landscape. You can check out their article here. Here’s what Gil had to say: As markets around the world slip into recession, it is inevitable that marketing budgets will come under scrutiny…

If you’re looking to improve the performance of your Google Ads, then you need to know about Google Performance Max. It’s the latest and greatest tool from Google, and it’s designed to help you get more out of your advertising budget. But what is it, exactly? …

Quality control of goods or services provided is one of the most important activities of any business. Businesses can’t grow without implementing quality standards and their control. And as a business grows, several problems arise in this area: Typically, Internet-marketing agencies start with founders who are professionals doing all the…

Hello and welcome! I am a versatile T-shaped data-driven marketer with a strategic mindset and a hands-on approach to day-to-day operations. Throughout my career, I have developed high-level marketing strategies and also rolled up my sleeves to tackle tactical tasks to deliver results. With nearly two decades of experience in…

Till recently, Google and Meta were the default go to platforms for marketers. However, there is a new trend emerging, primarily driven by shift in the focus areas of businesses, VCs, investors — attain profitability, which is clear with the list of issues with these giants — decreasing revenues, layoffs…

In the world of digital marketing, data is king. By leveraging the power of analytics, marketers can gain valuable insights into their audiences, their campaigns, and their overall business performance. …