Personalization

In an age dominated by corporate giants, the art of genuine customer care has been steadily eroding. The pursuit of efficiency and cost-cutting measures has led to an overreliance on customer service systems that often fail to address individual needs. This troubling trend is exemplified by recent headlines of major…

In today’s digital age, where consumers are constantly bombarded with marketing messages, personalization has emerged as a powerful tool for brands to stand out and connect with their customers. …

Buzz! Your phone vibrates with a notification, and as you unlock the screen, a message pops up with a catchy subject line: “Your Personalized Journey Starts Here.” Curiosity piqued, you open the message to find a virtual invitation to explore a world of tailored experiences designed just for you. Sounds…

Part 1: Unleashing the Potential of AI Technology: Transforming Industries: Healthcare Advancements: AI enables accurate diagnostics, personalized treatment plans, and drug discovery, revolutionizing the healthcare industry. Financial Innovations: AI algorithms analyze vast amounts of data, improving risk management, fraud detection, and financial decision-making processes. Transportation Revolution: AI-powered autonomous vehicles, traffic…

LinkedIn automation is everywhere. You’ve probably heard of it. And all about how valuable it can be for outreach and generating leads. It can save you hours, if not days, of messaging people and really skyrocket your social selling. Imagine not having to message your leads one by one and…

In conversation with Raquel Garrido, Data Engineer at NovaFori. The role of Data Science in B2B to drive personalisation. In the current economic climate, businesses must take advantage of all opportunities to increase revenue and reduce costs. As a result, personalisation has emerged as a highly effective strategy for B2B auction marketplaces. By customising the experience for each user, these…

Customer Problem As of 2016, Vudu was the #3 Transaction Video on Demand (TVOD) service in the US and had recently launched an Advertising Video on Demand (AVOD) service. CX & NPS surveys showed that customers wanted a seamless content discovery experience. We embarked on an initiative to improve the Search &…

Contents: Introduction The Data My approach Summary Food for thought Introduction: It’s time for another episode of Data Detective! As you may remember, we’ve been digging into the nitty-gritty details of user behavior on my blog. Last time, we cracked the case on email bounces and cleared my name from any scamming…

Imagine you’re browsing the internet and suddenly an ad pops up for the exact item you were just discussing with your friend. Or maybe you receive an email with a subject line that includes your full name and references your recent purchases. These are just two examples of hyper-personalization, a…