Personas

Service Design working group notes — Kin + Carta has committed to helping our clients reduce their carbon emissions by a total of one million tonnes over the next 5 years. …

*Disclaimer* I am still learning and am torn on this topic, so any advice and opinions you have are welcome! ⏲️ ​Another week has gone by in my journey to find a job as a UX Designer. What has helped improved my spirits is continuing to have a plan to…

Persona Yesterday after class with Stefanie Kegel on negative persona, I had a revelation of how much I actually can bring into the field with my previous experience in the media art and hacker scene, which is full of old white man ranting on the pitfall of big techs, which dependent…

How to define your target audience The false consensus effect One of the most well-known UX clichés is that “you are not your user”. Clients or stakeholders often assume that they know their target audience since e.g. they know the domain, or they are users of their own product or service, or they have…

Persona development is a very common practice in UX Design. But how many of us (UX/PD/Researchers) stop to reflect on the purpose of personas throughout the development of our projects? And yet, how many of us take the time to make that purpose explicit, and present our personas to the…

It’s Halloween! I love this holiday. I love dressing up in costumes. You may be wondering but what does this have to do with Conscious Leadership? You’ve heard me mentioning “a part of me” or “a part of you” on Allowed: Conscious Leadership and Personal Growth . In the episode…

Persona is a fictional character as a basis for companies to design and advance their products or services. A persona contains goals, motivations, needs, frustrations etc that can be used to generate as well as criticise any design ideas. Why having personas is important? Our target customers are varied in…

Continuing my journey into UX, I started this week on Google’s UX Design course 2: Empathize, Define and Ideate. This week we are starting our first portfolio project with a generated prompt. My design prompt is: Design a game preview app for an arcade The goal this week is to create two user persona’s that are different from each other and represent people from all walks of life. The personas should not similar to your own background as well.

Most of the time we are eager and desperate to change in today’s transitional and transforming world in order to adapt and survive. Failing in this endeavor is quite frustrating, depressing and sometimes even life-threatening. In order to successfully bring about the desired level of change and adaptation in one’s…