Persuasion

Master the art of influencing others — Do you often find it difficult to convince others to view things from your standpoint and take action? You’re not alone — many struggle to bring others around to see things from their perspective and get them on board. It can indeed be a frustrating experience when you’re trying to…

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How often does one come to witness (inadvertently) a sales pitch one cannot do but just admire the beauty of it. Ever since I can remember, I found a great deal of beauty in selling something. It came across to me as an activity that represented much more than an…

You’ve spent countless hours crafting the perfect sales message. You’ve researched your target audience. Analyzed their pain points. Built a compelling solution to their problems. You’re ready to show your creation on the world and watch the sales roll in. But here’s the harsh truth. Your sales message doesn’t matter…

Persuasive states of affairs are better tools for shepherding the idea of veganism towards a cultural norm — When we use moral arguments, for example, why it is wrong to eat chicken, we hope to increase the potency for this moral belief and convince ‘chicken eaters’ to modify their eating habits. Once we have successfully converted the first set of ‘chicken eaters’, we are inevitably left with ‘chicken…

Don’t worry, you’re not alone — There are 2 kinds of people in the world: those who know how to persuade others and those who don’t. Most people usually know which group they fall into. And if you’re in the latter group, you’re probably trying to get into the former one. Who can blame you? People…