Imane Draam3 Weak Positioning Stories To Understand Why Your Product Won’t SellYou think your product is excellent, yet customers seem confused about it and it won’t sell. Positioning might be the culprit.19h ago
R B SrikanthStarbucks: Market Segmentation, Target, and Positioning — STPIf you are a coffee lover, chances are that Starbucks is one of your preferred coffee houses. Besides the diverse range of flavors and…Mar 13, 2023Mar 13, 2023
Karena E. IyakoreghaMarket and Product positioning strategies for targeting a new user segment.Are you a product manager tasked with attracting a younger generation (think gen z or social media generation) to your digital product…1d ago1d ago
Reda ZahrawiNespresso Case Study1. a) How did Nestle position Nespresso when it was launched in 1986? Who was the target customer?Feb 10Feb 10
Imane Draam3 Weak Positioning Stories To Understand Why Your Product Won’t SellYou think your product is excellent, yet customers seem confused about it and it won’t sell. Positioning might be the culprit.19h ago
R B SrikanthStarbucks: Market Segmentation, Target, and Positioning — STPIf you are a coffee lover, chances are that Starbucks is one of your preferred coffee houses. Besides the diverse range of flavors and…Mar 13, 2023
Karena E. IyakoreghaMarket and Product positioning strategies for targeting a new user segment.Are you a product manager tasked with attracting a younger generation (think gen z or social media generation) to your digital product…1d ago
Reda ZahrawiNespresso Case Study1. a) How did Nestle position Nespresso when it was launched in 1986? Who was the target customer?Feb 10
Will BunnettConflict and Dominance: How Liberals Positioned Themselves for Victory in Britain and FranceOur fellow liberals across the pond worked to position their rightwing opponents in ways that Americans can learn from.2d ago
Jeremy WoodPositioning with Mouse Events, Offset, getBoundingClientRect, and getComputedStyleOn a recent project, I was using event listeners on mouse events. I was trying to determine where on some elements I had clicked, as a…Dec 12, 2021
Marvin LiaoMass Versus Class: Customer Segments MatterOutside of reading, I spend most of my time meeting and talking with founders either in my now very large portfolio or with new founders…6d ago
