Aaron KHow to measure outputs and outcomes effectively(Note: The original article is published at — https://www.strtgcommsgrp.com/how-to-measure-outputs-and-outcomes-effectively).Oct 22
Suruchi JajooPR: P for Perseverance, R for ReturnsHow an early stage startup can build their 24-month media outreach strategy with this frameworkFeb 13, 2018
Aaron KIntegrating proxy metrics into our campaigns(Note: The original article is published at — https://www.strtgcommsgrp.com/integrating-proxy-metrics-into-our-campaigns).Nov 28, 2023Nov 28, 2023
Simpatico PRB2B-PR agency advice: Supporting sales across the B2B customer journey“People do not buy goods and services. They buy relations, stories and magic,” says Seth Godin.Jul 26, 2023Jul 26, 2023
Aaron KMeasure and justify qualitative outcomes in communications(Note: The original article is published at https://www.strtgcommsgrp.com/measure-and-justify-qualitative-outcomes-in-communications/.)Mar 6, 2023Mar 6, 2023
Aaron KHow to measure outputs and outcomes effectively(Note: The original article is published at — https://www.strtgcommsgrp.com/how-to-measure-outputs-and-outcomes-effectively).Oct 22
Suruchi JajooPR: P for Perseverance, R for ReturnsHow an early stage startup can build their 24-month media outreach strategy with this frameworkFeb 13, 2018
Aaron KIntegrating proxy metrics into our campaigns(Note: The original article is published at — https://www.strtgcommsgrp.com/integrating-proxy-metrics-into-our-campaigns).Nov 28, 2023
Simpatico PRB2B-PR agency advice: Supporting sales across the B2B customer journey“People do not buy goods and services. They buy relations, stories and magic,” says Seth Godin.Jul 26, 2023
Aaron KMeasure and justify qualitative outcomes in communications(Note: The original article is published at https://www.strtgcommsgrp.com/measure-and-justify-qualitative-outcomes-in-communications/.)Mar 6, 2023
Laura JointinPR ResolutionA 6 Step Guide in Setting up Sentiment Analysis for your PR CoverageWe’ve all heard the saying “any publicity is good publicity”, but anyone working in PR knows this couldn’t be further from the truth.Jan 24, 2020
Biju D VincentChoose Reliable Metrics and Robust Methodology for PR MeasurementGet rid of the system that doesn’t propose any clear-cut contribution to your PR plan.Dec 9, 2019
Laura JointinPR ResolutionThe Instagram hokey-cokey….Do they want us in, or do they want us out of their platform when measuring owned media performance?Jul 8, 20191
