Pr

Overview

Working with an HR brand is not about creating an abstract identity, logo, or beautiful social media pages. First and foremost, this is the solution to specific business problems like retaining key employees, attracting experienced specialists, finding partners, or exploring new directions for portfolio diversification. This is where business owners…

AI is being used more and more by companies to create public statements and content, saving resources and time. However, the resulting generic or impersonal responses may not be effective in connecting with the public and conveying empathy. To build relationships and trust with the public, companies need more than…

I asked ChatGPT to write a blog post about using AI tools to boost productivity in comms. Using relatively simple prompts, this is what it came up with. If I’d spent a bit more time editing and adding sources for the AI to reference, it would have been even better…

And why actually should PR-manager do it? — Not a business can exist without effective analyses. If you don’t have a base of clients or a list of contacts among mass media and bloggers, you may consider yourself working blind without any shadow of control over the situation. …

Are you struggling to get any responses to your startup pitch? You’re not alone. It can be incredibly challenging to get noticed in a sea of other startups vying for attention from journalists and influencers. …