Third-party cookies might be on their way out, but first-party ones could stick around longer due to privacy changes. The cookie situation is complicated and uncertain. As we move to a cookieless future, advertisers must get creative with targeting and personalisation, which could lead to remarkable innovations and fresh user experiences. — Cookies are small data files stored on a user’s device, which can be used to remember their preferences, login information, and other details about their interactions with a website.