Product Analytics

It’s 10 am. A Product Manager stares at his computer screen, caught in a conundrum, he can’t help but feel lost. His app has just launched, but he struggles to find insights into how users adopt it. Should he go for the top-down approach, analyzing the grand scheme of things…

Data is essential for optimizing and allocating a marketing budget. By leveraging data analytics tools and techniques, you can gain insights into your target audience, identify high-performing channels, forecast outcomes, and measure results. This information can help you create more effective marketing campaigns and maximize the ROI of your budget …

How can product analytics help product managers create better digital products and more satisfying user experiences? This is the main question we tackle in this article. We start by looking at different kinds of analyses and the metrics to track and then explore some practical ways of using each of…

Key learnings from a Product Analytics Certification Hey there! I always enjoy sharing my insights and experiences as I navigate the exciting world of tech. Right now, I’m knee-deep in a Product Analytics certification and I couldn’t wait to give you a sneak peek of what I’ve been learning. …

In our guide to product metrics we talk about the importance of setting your KPIs and defining what you want to achieve with your product. I’ve seen many times how those lines blur when you don’t refer back to those KPIs and forget what your working towards.

Analysis paralysis in product management can have some serious implications not only for the product but also for the business. What is analysis paralysis though? That’s what we start with in this article before we move on to discussing its negative impact. …

How does tracking user activity in web applications help your product grow? In this article, we cover how to monitor user activity to make data-informed decisions. Plus, we go over the top three web activity tracking tools that make tracking easy. TLDR; User activity tracking is the process of monitoring in-app…

Author: Saatvik Balyan In the world of technology, product development is a complex and challenging process that involves several roles and responsibilities. The success of a product depends on how well these roles collaborate, communicate, and complement each other’s skills and expertise. …

Finding the time between events in Mixpanel is a very common obstacle. Fortunately, it's also really easy to overcome. For this example, we’ll assume that the first event is watching a video, and the second event is liking a video. …