To get the buy-in for investment in data, we have to track data costs and monetize the impact data has on business outcomes. In most cases, this is a very complex task. Here is my take on the data monetization framework by using data product as an anchor (“unit of data”). — Data product as an anchor of data monetization Nowadays, data is treated as one of the key organizational assets. Hence, we need to measure how much data cost on one side, as well as quantify the impact of overall business outcomes on the other side (the value of data). In most cases, that is not an easy task…