Product Design

In this article, I address the remarkable UX strategies and principles employed by Airbnb in their mobile app design, resulting in an exceptionally functional and efficient user experience. So, without any delay, let’s dive right in and explore these fascinating insights! 1. Hick’s Law Airbnb limits choices to aid quick decision-making. Focusing on…

In today’s fast-paced business environment, product design is becoming a critical factor in the success of any organization. With competition increasing in every industry, from social media and entertainment to fintech and banking, companies must create products that stand out in the market and provide exceptional value to customers. As…

Pennylane’s product design team faces a big challenge: defining a complex and feature-dense product while keeping simplicity and usability at the centre. Understanding our users and their craft is essential, and we seize every opportunity to expand that knowledge. Dealing with a complex topic like accounting is challenging, but luckily…

It’s common to seek more in our lives: more recognition, more impact in whatever we do, better life quality, or even the best girl or man around in the neighbourhood (haha). Speaking about work, when seeking a new job opportunity, generally, compensation decides everything. Did you ever stay in a…

There is a long-standing debate among the design community about what it really means to be a good designer. Specifically in the UX world, a lot of aspiring and green practitioners are sold on this idea that basic UX is enough in order to get your foot into the door…

In early May, I got invited to a friend’s birthday party. She texted me a link to a site with bright colors, trendy design, and a place to easily RSVP. Later that month, I got invited to another friend’s graduation party. Again, I received a trendily-designed link to RSVP. What…

Get ready to dive into an exciting design journey with me! I recently took part in a thrilling 48-hour Product Design Challenge organized by UX Anudeep. My challenge? Upselling premium products on the Tata Cliq app. Can you imagine? In just two days, I conducted secondary research, crafted wireframes, designed…

9 discoveries and insights from a UX research investigation on illustrations for colorblind — I’ve worked for six years at one of Latin America’s largest education companies, and there I had the privilege of contributing to the maintenance and redesign of the flagship platform for preparatory courses for universities entrance exams. …

Entering my second semester as a UX Writer at Blibli, I’ve discovered that almost all of the UX writing theories that I first learned from bootcamps, intense classes, and online webinars during my transition period are very contextual and cannot be considered as absolutes. …