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Dr Chloe Sharp4 ways to test how people use your deployed productWhen launching a new product, it can be scary not knowing how it will be received and whether or not it will be a success.Sep 2
InGTM VaultbyRick KoletaBridging the Gap: Understanding Product Marketing vs. MarketingIn the B2B world, the lines between Product Marketing and traditional Marketing can often blur. However, understanding their distinct roles…Jun 13
Dr Chloe SharpA/B testing vs MVT: How should you be testing your marketing campaigns?A huge part of successful marketing is learning, adapting and growing. It’s figuring out what does well and what doesn’t so that you can…Aug 19
Aleksandra MitroshkinaHow To Run Agile Scrum Sprints In Product Marketing And Get Stuff DoneFor a solo Product Marketing Manager or a member of a small PMM team, it can be overwhelming to juggle responsibilities for multiple…Jun 21, 2023
InGTM VaultbyRick KoletaNavigating the Waters as the First Product Marketer: A BlueprintEmbarking on a Mission to Define and Amplify Your Company’s Product MarketingMar 14
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Susan “Spark” Park5A Framework of GTMAfter years of launching products across Google, Spotify and Meta, I’ve compiled an executive Go-to-Market (GTM) framework,Feb 3, 20221
