Product Marketing

Product metrics are data that captures the various ways customers or users interact with your product and show how those interactions affect your business. Selecting the right metrics to serve as key performance indicators is vital for the product development process. Product Metrics to Track 1. Customer Satisfaction(CSAT): Customer satisfaction is a measurement used…

En ajoutant la dimension temporelle, Arenametrix passe la 2nde couche sur la Vue d’Ensemble que nous avions sortie en février dernier — Nous sortons volontairement nos nouvelles pages en deux temps pour vous livrer de la valeur dès que possible, puis optimiser par la suite au mieux en fonction de vos retours et de l’impact technique constaté sur notre architecture. Dans le cadre de la Vue d’Ensemble, il fallait également récolter suffisamment…

Let’s dive into part 2 of our market research framework (find part one here). This post goes deep into understanding your customer, how to research who they are and how they buy, and what competitors they’re using now instead of your solution. By the end of this guide, you’ll be…

Le product marketing n’a pas de place naturelle dans le dispositif classique de présentation à un client. Cela se joue plutôt entre le sales, le presales, parfois le CSM. Pourquoi inviter des PMMs ? Use cases compliqués : Si les use cases discutés sont techniques, sensibles d’un point de vue privacy ou régulation, avoir un…

Setapp is a subscription-based service for macOS and IOS applications. It’s like an App Store, but by subscription. Just for $10/month, you have access to more than 230 apps in productivity, lifestyle, web development, Mac maintenance, creativity, writing, education, and personal finance Setapp was launched in 2017 and less than…

What are the best practices for new product announcements? What tools and channels can a product manager use to effectively announce new products or features? If you are after answers to these and other questions, you’re in the right place! Let’s dive into how, when, and where to announce your…

A product manager’s dream is to ship features that customers love to use. A product marketer’s dream is to craft go-to-market campaigns that will inform customers about upcoming features and generate enough excitement for them to give it a try. Thus, in order to fulfill their dreams, product managers must…