Carly O’BrienPod 3: April Dunford (Challenge Day 3)Full transparency…I have not spent any decent amount of time thinking about product positioning. Shame on me but that is why I am doing…Jul 15
The AI Digital QuillHow we make Brand and Product Positioning Effectively using GPT?Unlocking the Power of AI-driven Positioning Strategies with GPTApr 17
Jerry GrzegorzekProduct PositioningThe third and final part of the SEGMENT — TARGET — POSITION process is Product Positioning.Jul 15Jul 15
Varun Goyal“Unveiling the Power of Perceptual Mapping in Product Positioning”The role of a product leader in market positioning is pivotal. Product leaders shape product’s identity, value proposition, and market…Aug 11, 2023Aug 11, 2023
Stan KhaninILLUMINATIONWhat is the difference between Value Proposition and Product Positioning?Hint: It has to do with the customer and the competitionJul 10Jul 10
Carly O’BrienPod 3: April Dunford (Challenge Day 3)Full transparency…I have not spent any decent amount of time thinking about product positioning. Shame on me but that is why I am doing…Jul 15
The AI Digital QuillHow we make Brand and Product Positioning Effectively using GPT?Unlocking the Power of AI-driven Positioning Strategies with GPTApr 17
Jerry GrzegorzekProduct PositioningThe third and final part of the SEGMENT — TARGET — POSITION process is Product Positioning.Jul 15
Varun Goyal“Unveiling the Power of Perceptual Mapping in Product Positioning”The role of a product leader in market positioning is pivotal. Product leaders shape product’s identity, value proposition, and market…Aug 11, 2023
Stan KhaninILLUMINATIONWhat is the difference between Value Proposition and Product Positioning?Hint: It has to do with the customer and the competitionJul 10
SM_WritesMastering The Product Positioning Game Without Going BonkersHey there! Let’s chat about a concept that’s so 101 and often tossed around but rarely mastered: product positioning. This is the secret…Jun 23
SM_WritesFrom Scatter Shot to Sniper Shot: The Role of Ideal Customer Profile(ICP) Analysis in PMMs ArsenalHey there! Let’s talk about the lifeblood of any successful business: truly understanding your target market, and its no different in…Jul 7
Sean TaylorJustifying Affordability without Diluting Brand Quality or TrustWhen a product is cheaper, a customer innately asks themselves “Why?”Dec 4, 2018