Hi Jordyn,

I like your creation of a persona. It was an extra step, but I think it really helped you get in the mind of a person using shopping for allergies and helped you come up with some great insights.

I wish I could have seen some more information about what was in the gluten free food. This is…

Jordyn,

I really like how you set up the questions for your interviews. It’s awesome that you had just a detailed list of what you were going to ask your interview subject! It really helped give insight as to how each interview might have gone. I also really liked that you tailored the questions to go with each subject that…

I like how you did your experience. I think creating a persona that is related to our theme is something really beneficial. It is something I had to before for entrepreneurship classes and it really helps getting into the mindset of the customer. Putting your self in another person’s shoes can really help to realize issues at hand.

Jordyn,

I like the way you structured your interview descriptions, as I have an easy time understanding the path that your discussions took and then understand how you arrived at your insights. Furthermore, your interviewees really embodied the diverse nature of the potential customer base for a new snack taking into account…