Chris MarshallThe Identity Crisis: How Cookies and IDs Revolutionized (and Undermined) Digital AdvertisingIn June of 1994, an engineer at NetScape Communications named Lou Montulli created an innovation that would forever change the internet…1d ago
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Alkimi ExchangeAlkimi Validators 101: Understanding the Role of Validators in Alkimi’s EcosystemThe article here provides essential FAQs about validators in the Alkimi Exchange, including their role, setup requirements, and the…Sep 23Sep 23
Eric PalmerHow to get into Programmatic Advertising SalesNavigating the Path to Programmatic Advertising Sales SuccessNov 22Nov 22
Chris MarshallThe Identity Crisis: How Cookies and IDs Revolutionized (and Undermined) Digital AdvertisingIn June of 1994, an engineer at NetScape Communications named Lou Montulli created an innovation that would forever change the internet…1d ago
Mehul LHow to Build an Efficient SSP Ad Server: System design and ArchitectureDiscover how to design an efficient SSP ad server to optimize real-time bidding, programmatic advertising, and ad inventory for publishers.Oct 8
Alkimi ExchangeAlkimi Validators 101: Understanding the Role of Validators in Alkimi’s EcosystemThe article here provides essential FAQs about validators in the Alkimi Exchange, including their role, setup requirements, and the…Sep 23
Eric PalmerHow to get into Programmatic Advertising SalesNavigating the Path to Programmatic Advertising Sales SuccessNov 22
Seulgie HanFrom Bid Requests to Revenue: DSPs and SSPsIn the world of digital advertising, DSP (Demand-Side Platform) and SSP (Supply-Side Platform) play a crucial role. They serve as the…Dec 3
Sadeeq AliTop 20 Programmatic Ad Interview Questions and its AnswersThe questions asked in a programmatic ad interview can vary depending on the level of the role, the company, and the interviewer. However…Apr 2, 2023
Seulgie HanComputational Advertising: A Smarter Way to Automate Advertisinghow Programmatic Advertising & Real-Time Bidding (RTB) automate ad placements, target audiences smartly, and maximize ROI in millisecondsNov 28
