

Great article Seth. I am a qualified oenologist (enologist to you) and have been working with wine since 1968. I never cease to be amazed by the pretentious bullshit put up in the name of “wine expertise”.
The real issue is that this verbose pomposity works AGAINST the wine industry. It just serves to magnify and perpetuate…
This is incredibly good advice and something I’ll be mindful of.
While I don’t fundamentally disagree with this being a “mistake” the argument is flawed and incomplete.
First there’s the title (completely lacking any nuance) that might as well be “I am right…