Public Relations

If you consider yourself a socially responsible individual, you most likely perform certain actions in your community. It could be something as simple as not dumping refuse in the middle of the road or helping a senior citizen cross the street. Those are your social responsibilities. Smart businesses behave similarly…

Mixing Board Studio Session — Rachel Bremer is the Chief Marketing and Communications Officer at Balderton Capital, one of the top European VCs that invests in technology companies from seed stage to IPO. Before that, she ran global communications at ASOS, a leading online fashion destination. …

(Note: The original article is published at — https://www.strtgcommsgrp.com/not-all-campaigns-will-be-winners/) When you have achieved 80% of expected outcomes: “Your campaign results are not good enough!” When your campaign brought in 50% of all the leads for the month: “These leads aren’t warm enough. …

Grow a community and spread the word about your indie game using organic marketing proven practices. — This article is part of notGDC 2023. You can find many other submissions by accessing the notGDC archive. At last, an special opportunity to write about two of my favorite things: marketing and indie games. And for notGDC, no less! The idea for this article appeared after coming across a…

There’s a lot of money being spent to fight climate change. With the UN estimating a total bill for reversing and mitigating climate change into the trillions of dollars, there’s a ton being invested in a variety of technical solutions, like facilities that take CO2 out of the air and turn it into rock. But are there things that could produce more bang for the buck (or perhaps remove more tons for the pound)?

Many companies have switched to Telegram and are trying different concepts for maintaining their accounts. Some simply duplicate the news content that comes out in the site’s newsfeed, while others try to emphasize a specific topic. But should you turn your channel into a relay of news from the site…

Unlock Your Potential: The Key Professional Development Strategies Your PR Firm Must Have As a public relations professional, it’s essential to have a PR firm that not only meets your immediate needs but also invests in your professional development. Here are a few things you should expect from your PR…