Public Relations

Stop me if you’ve heard this one. “A man walks into a bar. Goes up to the bartender, orders a drink. Bartender says ‘you gotta wear a mask in here, guy.’ The man shrugs and says, “If I haven’t caught it by now I’m never gonna.” Okay, so it’s not…

I receive hundreds of email pitches every single day. And while email can feel like an unstoppable flood for any of us, for me, wading through it is a career. As the editor in chief of GearJunkie, I receive inquiries, news releases, cold calls, pitches, and “Hey, how’ve you been”…

To be more informed and less entertained — Robert Kennedy once allegedly commented that Americans are not well informed, but they are highly entertained. He had no idea how right he was. He died long before the internet, social media, and — perhaps most significant — reality television. …

Do you ever get the urge to be uncharacteristically productive at 2 a.m., so you start thinking of ways to integrate that into you work? No? Well…keep reading anyway, especially if you’re in PR. If you haven’t created a public relations portfolio yet and are having trouble finding examples online…

What celebrities should say about welcoming a baby, instead of that “we’re over the moon” crap. Gwynnie Paltrow made it cool in ’04 when her daughter, Apple Martin, was born. Ed Sheeran did it in 2022 when he announced his second daughter’s birth — and so did everybody in between…

Top 3 DIY tactics, according to a former BBC journalist turned media relations troubleshooter — I sifted at least 100,000 story pitches when I worked on the main planning desks for BBC News (radio, tv, and online) and its investigative show Panorama. Since 2010, I’ve worked as a media relations troubleshooter for some of the world’s leading organizations (NHS, HERE Technologies, Virgin). I’ve both reported…

“Hell hath no fury like a woman scorned” is a lesson feminine hygiene brand The Honey Pot Company has proven once again. Up til now they’ve been an explosive success, largely due to an incredibly loyal customer base. …

PR and inbound marketing are crucial tools in a company’s marketing strategy. While PR and inbound marketing can share content, channels, and the tone of the brand — they may require different approaches for a successful campaign. The Difference Between PR and Inbound Marketing PR deals with how a company or brand relates to the public and…

JOUR-61 with Professor Cyrus Saatsaz helped me master the skill of writing leads. After learning from his lectures, and practicing during and after class, I made the perfect lead for Writing Assignment 2 (see image below.) We were instructed to write a news release for Writing Assignment 2 in the…