Quilt.AI·1 day agoIntroducing Qual 2.0: Part OneElevating Qual in an ever-increasingly digital era. Sometimes I wonder when the last focus group will ever be. That notion may seem a tad dramatic based on where we are as an industry right now, but when you think about it, given how common telephone interviews used to be, surely…Qualitative Research4 min read
Sgraiko·2 days agoWhy I’m not going back to in-person researchIt’s not a compromise forced by the pandemic. It’s the right way to connect with people in a connected world. I will admit it: I initially resisted online research as much as the next qualitative researcher pre-pandemic, holding up the view that to truly know a person and develop trust…Qualitative Research4 min read
DrVishnu Srivastava·5 days agoQualitative research: Likert items scale & Likert Scale:Before this topic on Qualitative research & Likert items, we have already discussed Likert Data in Opinion Survey, Click here to read about them. We have also discussed examples and biases in Likert items. Wish to read click here. Qualitative research is very popular these days as they unfold many…Qualitative Research4 min read
SAACY Study·Aug 3A qualitative study on ageingLaura Hughes, August 2022 Welcome to my introductory blog about my part in the research programme The Science of Ageing and the Culture or Youth, 1880 to the present day (SAACY). Our first blog by Martina Zimmermann covered the wider SAACY research programme, including where the idea originated from, and…Qualitative Research5 min read
Sgraiko·Aug 3The “Other People Matter” mindset in MarketingDr. Chris Peterson, regarded as one of the founders of the positive psychology movement, is known for coining the phrase “Other People Matter.” The story (legend?) is that someone asked Dr. Peterson to explain positive psychology in one word, he said “people.” When asked for a second word, he said…Qualitative Research3 min read
Janet Salmons·Aug 4Research Ethics in a Messy WorldIt seems straightforward. Just do the right thing! But of course it is never that simple, particularly when you are collecting data online. This is why I added another chapter on ethics when I updated my book, Doing Qualitative Research Online. Use the code MSPACEQ322 for a 20% discount on my books when ordering from SAGE Publishing. Valid from 1 July — 30 September 2022. Here are some related posts I’ve written on SAGE Methodspace:Qualitative Research1 min read
Kristi PelzelinUpskilling·Jul 31Member-onlySmall Business Data Analysis: How data leads you to believe brand problems you identified exist.Module 6 Concept — Imagine you own and operate a small private daycare center. Recently, you’ve noticed that your enrollment has been declining, and you’re not quite sure why. You’ve asked around and done some research, but you can’t seem to pinpoint the exact reason for the decline. However, you have collected data on…Qualitative Research3 min read
Reiseplan·Jul 30Strategist Diaries. Week #19Culture and strategy. The importance of being idle. 3 reasons not to buy qualitative research. — Lera Valeriia Troshchylo Friday 29 July 10 p.m. Culture and strategy? Where is the connection? Cultural heritage, art, and language directly affect our future. Trends and attitudes didn’t come from anywhere. They somehow developed over the centuries and have a foundation. …Qualitative Research6 min read
Eric J Cunningham·Jul 26Users lie. Yeah, so what?Users are lying to us!!!! Yeah, so what? I participated in a UX methods webinar a little while ago, and something that was said continues to stick with me. There was a question about focus groups/group discussions (used interchangeably in this context). …Qualitative Research3 min read
Mehul Bhushan·Jul 26NVivo 2022 Basics For Qualitative Data AnalysisNVivo is a qualitative data analysis software. Companies often conduct interviews, especially with users, to understand the success of their products and services. NVivo can help analyze such qualitative data in detail. Getting Started To get started with using NVivo, Go to the NVivo Portal. The NVivo app is not free. …Qualitative Research3 min read
