Reputation Defender

Before you can start making changes, you must first analyze your online life. To evaluate your online presence, use the checklist below. Search When you Google your company, person, or product name, look at the first five results. Are you one of the top five candidates? If not, you’ll have…

SEO is keyword analysis, optimizations and 4 other things. That’s what many mortals think, but the truth is that SEO is constantly changing and moving. SEO is based on a series of practices that adapt to the changes of the moment. These changes are the result of Google algorithm updates…

Techno Barkat Digital marketing reputation management The aim of online reputation management ( ) is to keep track of and improve how your company is perceived online. …

The e-commerce industry is a very competitive sector. This is because the popularity of online shopping is growing rapidly. It is safe to say that consumers will continue to buy from e-commerce platforms in the future. This news should be extremely encouraging for e-commerce brands. But with so many competitors…

Companies in the Internet age know how important it is to make reviews obvious in Google results, on their websites and in forums like Yelp. Why? Quite simply, in addition to a recommendation from friends, displaying online reviews is the best way to encourage people to give your business a…

The field of digital marketing is closely linked to the concept of performance marketing. Performance-oriented marketing, i.e. the constant monitoring of the success of marketing measures, is now indispensable in the online sector. …

In our digital age, local search queries on smartphones are becoming more and more common. Therefore, it is important to optimize placement and visibility at the local level in search engines. The ranking factors relevant for local SEO are increasingly merging with those for classic SEO. …

Reviews by your customers are becoming more and more important for sales and turnover figures. They have a strong influence on your customers’ buying behaviour and are today an important decision criterion for your customers. When shopping online, searching for a suitable restaurant or workshop — the customer decides with…

Today, brands increasingly present themselves as “influencers” for the pressing social issues. Many are focusing their views on issues that affect consumers’ lives, such as climate change, justice, police brutality or immigration. But to what extent do consumers’ perceptions and purchasing decisions really depend on the way a brand is…