Uncovering the ‘internet of needs’.

Dissertation* synopsis submitted with Hyper Island, for completion…

「マクドナルドのアプリが5位にランクイン」のカラクリとは？

マクドナルドは10年以上前からモバイルクーポンをやっていて、もはやマクドナルドでクーポンを使わない人の方が珍しいほど。そして、クーポンを使うに…

The perfect icon

My involvement with icons began in 2008 when we (me and the other 3 co-founders) created the DryIcons.com website. While working…

Millennials don’t all think alike, share the same values and exhibit the same beliefs.

INSIDE EMPLOYEES’ MINDS is yet another study on people and their motivations. It is a study, like many others, that is based on self-reported data (data gathered by asking people…

Why Travel & Leisure Brands Are The Least Intimate

Millennials in America aren’t as socially progressive as they are made out to be.

We recently examined one of the most progressive states in the U.S., New Hampshire, to determine if what the polls and surveys were saying about Gen Y was really true.

The Asian American Man Study — 2015 Results

What it’s like to live, work, and date as an Asian man in America

In late fall of 2015, I ran a survey of 354 Asian men living in the United States on their experiences at work, in…

New Research: States That Chose (or Were Forced) to Spend More Money on Poor Schools Saw Student Gains