ADvendioEmbrace the Ascent of Retail Media: 5 Practical Tips for a Competitive AdvantageOur 2024 roundtable experts have been seeing the industry’s quest for alternatives for a while. Cookie deprecation, big tech companies…1d ago
Aysu AltuntaşinGoWitRetail Media in MENADigital advertising has become a crucial facet of global marketing, with the widespread availability of digital content and internet…May 3
Frederic @Mimbi, Retail Media AnalyticsSophisticated strategies for transforming Retail Media data into sponsored products winsWhile leveraging historical campaign data is an important first step in optimizing your retail media efforts, achieving next-level…Jun 3Jun 3
Frederic @Mimbi, Retail Media AnalyticsinRetail Media: Market, News and AnalysisRetail Media 101Retail media is quickly becoming an essential part of the marketing mix for brands. As retailers build out advanced digital platforms and…Jul 20, 2023Jul 20, 2023
AdPlayer.ProGuide to Retail Media Ad Measurement Standards in 2024The AdPlayer.Pro team explores the current state and future perspectives of the adoption of the retail media ad measurement framework.Apr 4Apr 4
ADvendioEmbrace the Ascent of Retail Media: 5 Practical Tips for a Competitive AdvantageOur 2024 roundtable experts have been seeing the industry’s quest for alternatives for a while. Cookie deprecation, big tech companies…1d ago
Aysu AltuntaşinGoWitRetail Media in MENADigital advertising has become a crucial facet of global marketing, with the widespread availability of digital content and internet…May 3
Frederic @Mimbi, Retail Media AnalyticsSophisticated strategies for transforming Retail Media data into sponsored products winsWhile leveraging historical campaign data is an important first step in optimizing your retail media efforts, achieving next-level…Jun 3
Frederic @Mimbi, Retail Media AnalyticsinRetail Media: Market, News and AnalysisRetail Media 101Retail media is quickly becoming an essential part of the marketing mix for brands. As retailers build out advanced digital platforms and…Jul 20, 2023
AdPlayer.ProGuide to Retail Media Ad Measurement Standards in 2024The AdPlayer.Pro team explores the current state and future perspectives of the adoption of the retail media ad measurement framework.Apr 4
Frederic @Mimbi, Retail Media AnalyticsWhy and how Retail Media attribution is broken, still in 2024(Last update: January 2024)Sep 20, 2023
Frederic @Mimbi, Retail Media AnalyticsListening Pleasures: Analyst Andrew Lipsman explores the future of Retail MediaI recently listened to a fascinating episode of the BRAVE COMMERCE podcast featuring analyst and consultant Andrew Lipsman. In the episode…Mar 15
Frederic @Mimbi, Retail Media AnalyticsWhat, So What, Now What ? Getting the most from your Retail Media Measurement DataThe rise of retail media networks has opened up major new opportunities for brands to connect with consumers along their path to purchase.Jan 15