Retail Technology

Brands like IKEA and Nike first laid down the foundation of AR in eCommerce, but now the technology has found more applications in other niches. Technology might evolve at the speed of light, yet, more often than not, it takes surprisingly long to catch on. This is precisely the case…

Last month, Instacart announced a new set of offerings for retailers, seeking to deepen the relationship they’re building with those retailers’ customers. …

When B2B companies are looking to innovate and create better marketing strategies, they often check out what is going on in the B2C landscape. Well, the B2C landscape is heavily affected by eCommerce and online shopping which has been gaining more and more traction since the pandemic. Several examples include…

Katya Budden, our Head of Business Systems here at Retail247, is often juggling many clients and projects in her role. She has written a blog post about a typical day in her life, giving us an understanding of what goes into being an established retail consultant. 6:30am Anyone that knows me…

Zone’s Turi Henderson-Palmer handpicks and shares the five best new stories on digital trends, experiences and technologies… 1. Feeling the burn(out) It’s Mental Health Awareness Week in the UK, so it’s worth mentioning that the World Health Organisation recently added burnout to its classification of diseases. …

Transforming the Future of Retail with Vision AI — When it comes to digital transformation, retailers are no longer asking, “What if?” They’re saying the time is now. …

Mobile-first retailers understand they need to do more than merely “optimize” their websites for smartphone screens. They must redesign their relationship with consumers. There’s no denying the world has gone mobile. Sales of internet-connected smartphones has increased 225.29% from 2011–2021, with the most significant year-over-year increases from 2011–2015. Out of…

Swiftly can build a retail mobile app or add features and functionality to an existing app to improve customer loyalty and brand advertising revenue. Attracting advertiser dollars is a top priority for retailers this year, and for good reason. Retail media has skyrocketed in popularity, and continues to shake up…

The advertising strategy of mobile retargeting is a lead-nurturing method to maximize business returns by showing ads to users who previously visited your site. Mobile retargeting strategically boosts brand awareness and gets directly in front of the people who matter most to your business. But as most strategies go, there’s…