Kris Chu2024 Prediction: Marketers shift focus from AI, to some shiny new ad techAnd experts of said shiny ad tech are going to appear on LinkedIn. But what else will be driven “out of fashion” in the marketing world?Feb 5
ApoorvavenkataMeasuring the True ROI of Branded Search Ads: A Case StudyThis article delves into a practical example of calculating the Return on Investment (ROI) for sponsored search advertising, specifically…Feb 28
Sema ÇelikIf Roas is High, Does That Mean Everything Is OK?In the world of digital marketing, one of the critical metrics used for advertisers’ successful campaign management is Return on Ad Spend…Dec 20, 2023Dec 20, 2023
InMAF BlogbyMAFYour Guide to ROAS Optimization in UAROAS optimization is one of the biggest trends in mobile user acquisition, helping advertisers reach high-value app users. Learn more!May 29May 29
Ilknur CetinUnlocking Success: A Guide to Calculating Your Return on Ad Spend (ROAS)In the dynamic world of digital marketing, understanding the effectiveness of your advertising efforts is paramount. One crucial metric…Nov 10, 2023Nov 10, 2023
Kris Chu2024 Prediction: Marketers shift focus from AI, to some shiny new ad techAnd experts of said shiny ad tech are going to appear on LinkedIn. But what else will be driven “out of fashion” in the marketing world?Feb 5
ApoorvavenkataMeasuring the True ROI of Branded Search Ads: A Case StudyThis article delves into a practical example of calculating the Return on Investment (ROI) for sponsored search advertising, specifically…Feb 28
Sema ÇelikIf Roas is High, Does That Mean Everything Is OK?In the world of digital marketing, one of the critical metrics used for advertisers’ successful campaign management is Return on Ad Spend…Dec 20, 2023
InMAF BlogbyMAFYour Guide to ROAS Optimization in UAROAS optimization is one of the biggest trends in mobile user acquisition, helping advertisers reach high-value app users. Learn more!May 29
Ilknur CetinUnlocking Success: A Guide to Calculating Your Return on Ad Spend (ROAS)In the dynamic world of digital marketing, understanding the effectiveness of your advertising efforts is paramount. One crucial metric…Nov 10, 2023
Steve PabelTraditional Marketing vs Digital Marketing: An AnalysisThe dynamics of marketing have undergone a seismic shift with the rise of digital technologies. Today, we’ll delve into the fundamental…Jun 26, 2023
FluidHow A High ROAS Can Actually Hurt Your BusinessAn exposé of agencies that boast an artificially high ROAS.Jun 11, 2021
