Ryan WilliamsonUnderstanding the Mechanics of Real-Time Bidding (RTB)Everyone has seen that the global digital advertising market has been subject to extensive changes over the past few years. The switch from…Jul 15
IninspiringbrilliancebyOshin AnandLeveraging Large Language Models in Real-time Ad Bidding and Placement: Possible Perspectives for…Written by Oshin Anand and Kulbhushan SinghalApr 4
ChutSummary of Ad Paper for “RTB reserve price”Paper Github link: https://github.com/linpingta/Advertising-PapersFeb 27Feb 27
Tushar SrivastavaEvolution of Programmatic advertisingEver wonder when you start searching for a specific product on a browser or mobile how you always get relevant ads? There are lots of…Jul 25, 2023Jul 25, 2023
AxismobiWhat’s Trading Desks in Real-Time BiddingReal-time bidding (RTB) is a programmatic advertising technology that allows advertisers to bid on individual ad impressions as they are…Sep 26, 2023Sep 26, 2023
Ryan WilliamsonUnderstanding the Mechanics of Real-Time Bidding (RTB)Everyone has seen that the global digital advertising market has been subject to extensive changes over the past few years. The switch from…Jul 15
IninspiringbrilliancebyOshin AnandLeveraging Large Language Models in Real-time Ad Bidding and Placement: Possible Perspectives for…Written by Oshin Anand and Kulbhushan SinghalApr 4
ChutSummary of Ad Paper for “RTB reserve price”Paper Github link: https://github.com/linpingta/Advertising-PapersFeb 27
Tushar SrivastavaEvolution of Programmatic advertisingEver wonder when you start searching for a specific product on a browser or mobile how you always get relevant ads? There are lots of…Jul 25, 2023
AxismobiWhat’s Trading Desks in Real-Time BiddingReal-time bidding (RTB) is a programmatic advertising technology that allows advertisers to bid on individual ad impressions as they are…Sep 26, 2023
Ludovic de JouvancourtThe Secrets Of Demand-Side PlatformsTechnology is evolving in ways in which online adverts are being bought and sold. So here are some few tips which you need to know about…Oct 12, 20162
AndrewWhat is a Demand-Side Platform (DSP)?A Demand-Side Platform (DSP) is a technology platform used in programmatic advertising that allows advertisers and media buyers to purchase…Apr 1, 2023
