InCriteo Tech BlogbyCriteo R&DResearch Card: Fixed Point Label Attribution for Real-Time BiddingResearch Card on how to attribute positive outcomes to touchpoints in a sequence of displays leading to a conversion.Jul 23
ChutSummary of Ad Paper for “RTB reserve price”Paper Github link: https://github.com/linpingta/Advertising-PapersFeb 27
Ryan WilliamsonUnderstanding the Mechanics of Real-Time Bidding (RTB)Everyone has seen that the global digital advertising market has been subject to extensive changes over the past few years. The switch from…Jul 15Jul 15
InAd-techbyEvangelos PappasDecentralizing Adtech Targeting: Harnessing the Power of Soulbound Token Badges (SBTs)In the evolving world of Web3, Soulbound Token Badges (SBTs) emerge as groundbreaking tools, reshaping the adtech industry by…Aug 23, 2023Aug 23, 2023
AxismobiWhat’s Trading Desks in Real-Time BiddingReal-time bidding (RTB) is a programmatic advertising technology that allows advertisers to bid on individual ad impressions as they are…Sep 26, 2023Sep 26, 2023
InCriteo Tech BlogbyCriteo R&DResearch Card: Fixed Point Label Attribution for Real-Time BiddingResearch Card on how to attribute positive outcomes to touchpoints in a sequence of displays leading to a conversion.Jul 23
ChutSummary of Ad Paper for “RTB reserve price”Paper Github link: https://github.com/linpingta/Advertising-PapersFeb 27
Ryan WilliamsonUnderstanding the Mechanics of Real-Time Bidding (RTB)Everyone has seen that the global digital advertising market has been subject to extensive changes over the past few years. The switch from…Jul 15
InAd-techbyEvangelos PappasDecentralizing Adtech Targeting: Harnessing the Power of Soulbound Token Badges (SBTs)In the evolving world of Web3, Soulbound Token Badges (SBTs) emerge as groundbreaking tools, reshaping the adtech industry by…Aug 23, 2023
AxismobiWhat’s Trading Desks in Real-Time BiddingReal-time bidding (RTB) is a programmatic advertising technology that allows advertisers to bid on individual ad impressions as they are…Sep 26, 2023
Saurav DasDemystifying Real-Time-Bidding (RTB)?RTB, or Real-Time Bidding, is a process used in the advertising industry (AdTech) to buy and sell digital advertising inventory on a…Jun 17, 20231
InVenturebyAnkur PatelReal-time bidding (RTB): A Beginner’s GuideRTB is an automated process for buying and selling online adverJan 21, 2023
Mayur DangarCPM Bargainer for Programmatic AdvertisingIn the world of digital marketing, Ads are bought and sold programmatically through auctions RTB (Real-time bidding) which means that every…May 19, 2022
