Sales

Against your will — but in your best interest — Against your will — but in your best interest I was privately asked: ‘My pitches generally go really well, and I notice I get shy- for lack of a better word- when it comes to closing rapidly. The other day, with [the potential client], I suddenly found myself avoiding answering…

99% of creators have no clue how or where to start.  Here are the 13 psychology truths to ethically market products that sell like crazy: — 99% of creators have no clue how or where to start. Here are the 13 psychology truths to ethically market products that sell like crazy: By the end of this article you will have learned: A list of 13 psychological principles How to use these psychological principles to increase your…

“Selling is no new phrase to our ears" — “Selling is no new phrase to our ears" Selling defines life. We sell everyday, from our services, to our time, our image (to others), to products and equipment. We’ve all sold at that one point in our lives. I bet you’ve traded a pen in middle school or a piece…

We’re excited to announce today that Forma.ai has closed its Series B, led by ACME Capital. Crosslink’s relationship with Forma.ai began at… — We’re excited to announce today that Forma.ai has closed its Series B, led by ACME Capital. Crosslink’s relationship with Forma.ai began at the seed stage when we met Founder/CEO Nabeil Alazzam and his team in Toronto as they were transitioning from a bootstrapped startup into a venture-backed business. I was…

A response to the current press button social media culture — There, I said it! It’s true. I know I’m going to get in trouble for this. Now, with that being said, I’m not claiming to be an expert by any means. I’ve been in some sort of sales capacity ever since I was 16 years old. I’ve sold everything from…

Well here I am, trying to get started on this copy but I haven’t the faintest idea of what headline I would use. — How to use manipulation to gain patronage. Well here I am, trying to get started on this copy but I haven’t the faintest idea of what headline I would use. Let’s see now. When I left off the last time, one of the things I mentioned was how you could make your prospect salivate by crafting an…

In sales, it’s well known that you need a champion. A sales champion is a stakeholder within a prospect’s organization who sells your… — In sales, it’s well known that you need a champion. A sales champion is a stakeholder within a prospect’s organization who sells your product or service to their colleagues on your behalf. A sales champion believes in your product and will go to great lengths to introduce you to the…