Sales Development

Have you ever thought that pushing your sales team to the edge might lead to better performance? Well, think again! The neuroscience of stress tells us a different story. Let’s dive into how stress impacts decision-making and explore better alternatives to foster success. 👇 1️⃣ Stress and the Brain: When…

Here’s the deal. To keep sales momentum alive, you need to provide value on every interaction — even a quick follow-up call. That means you need to rethink your entire callback strategy. Here are three follow-up strategies and approaches to set yourself apart from the rest: 1. Re-Emphasize the Business Value Your prospects will only…

It starts with the customer; it ends with the customer. Never miss an opportunity to engage the customer — before the sale, during the development, and after the delivery. …

My friend and I were reflecting on a poem by Emily Dickinson and were mesmerized by its creativity. I wondered whether Chat GPT could pull it off, and to my surprise, it didn’t disappoint. I just wrote “Write a short poem on LinkedIn,” and the outcome is as follows: |A…

Sales leadership, like any other leadership role, needs psychological safety to truly thrive. Now, let’s be clear — sales teams are typically filled with ambitious, results-driven individuals who live and breathe high-pressure environments. But even these alpha dogs need to feel secure in order to reach their full potential. Why…

Back in 1984, Robert Cialdini, a behavioral scientist, came up with six core principles that persuade people to make decisions and form opinions. — Today, these principles are still popular among marketers and are backed by solid research and science. These principles have proven to stand the test of time and have helped many marketers, coaches, and major brands get more clients. In this article, we will discuss how you can leverage these six…

Author Dharam Mentor Brand success can be defined as the degree to which a brand is able to achieve its business objectives, such as increasing sales, improving brand awareness, gaining customer loyalty, and establishing a positive brand reputation. A successful brand is one that is able to effectively communicate its value proposition to its target audience and differentiate itself from its competitors. It creates a strong emotional connection with its customers and consistently delivers on its brand promise.