Jeff, this is a great article and you go so deep! Thanks! This piece really got my thinking juices flowing :)
I wish more people, especially in the marketing & communication fields, would focus a bit more on the science and psychology of communication.
Amazing article, John Hawks.
I agree with most of your nicely laid out arguments and conclusion; journalists covering science need to be solid on the facts. All too often, in an attempt to generate more clicks, the prospect of some new research gets over-hyped to the point of it being so inaccurate that it is fake news.