InMarketing in the Age of DigitalbyYubin MaShiseido’s 150th Anniversary: “From Life Comes Beauty” CampaignIn the modern era, the digital realm has become a playground for brands to connect with their audience. Shiseido, a well-renowned beauty…Oct 22, 2023
InBeautyTech.jpbyBeautyTech.jpJapanese Cosmetic Brands Gain Prominence due to Strong Sales during China’s 618 Shopping Festival618 is a major sales event in China, second only to Double Eleven. Roughly 10% of sales during this event are live commerce sales. In the…Jul 27, 2021Jul 27, 2021
S MFounder of skincare brand Drunk Elephant made a fortune by selling the venture for USD 845 MillionDrunk Elephant, founded in 2012 was a result of Tiffany Masterson’s passion for ingredients and the effects that have on individual’s skin…Jun 16, 2021Jun 16, 2021
InBeautyTech.jpbyBeautyTech.jpP&G, Shiseido, Coty: A recap at their digital resilience in the first half of 2020We’ve compiled details on the digital strategies and business developments of the six cosmetics companies that made the most sales in the…Oct 13, 2020Oct 13, 2020
InMarketing in the Age of DigitalbyYubin MaShiseido’s 150th Anniversary: “From Life Comes Beauty” CampaignIn the modern era, the digital realm has become a playground for brands to connect with their audience. Shiseido, a well-renowned beauty…Oct 22, 2023
InBeautyTech.jpbyBeautyTech.jpJapanese Cosmetic Brands Gain Prominence due to Strong Sales during China’s 618 Shopping Festival618 is a major sales event in China, second only to Double Eleven. Roughly 10% of sales during this event are live commerce sales. In the…Jul 27, 2021
S MFounder of skincare brand Drunk Elephant made a fortune by selling the venture for USD 845 MillionDrunk Elephant, founded in 2012 was a result of Tiffany Masterson’s passion for ingredients and the effects that have on individual’s skin…Jun 16, 2021
InBeautyTech.jpbyBeautyTech.jpP&G, Shiseido, Coty: A recap at their digital resilience in the first half of 2020We’ve compiled details on the digital strategies and business developments of the six cosmetics companies that made the most sales in the…Oct 13, 2020
InBeautyTech.jpbyBeautyTech.jpP&G, Shiseido, Coty: 2H2019 Corporate Strategies in a 5-min Glance (part 2)This is the second half of a 2-part series reviewing the digital and business development activities of the global top 6 cosmetic…Mar 17, 2020
Justine MuddeIs Asia the next leader in Beauty?The Beauty Market is a broad industry which encompasses both body care, hair care, make up, fragrances and cosmetics. In Asia, the beauty…Apr 30, 20191
InBeautyTech.jpbyBeautyTech.jpA look into Shiseido’s current strategy in the Chinese marketAt the end of 2018, Shiseido announced the establishment in Shanghai of its “China Business Innovation and Investment Representative…Apr 4, 2019
