Emma ThompsonEGX London 2023: A Consumer Brand Marketeer’s PerspectiveIt’s been two long years since the UK flung open its doors to the world of exhibitions and conferences, casting aside a year of virtual…Oct 20, 2023
Emma ThompsonThe Evolving Landscape of Marketing Performance-Based Nutritional ProductsConsumers’ priorities when it comes to food shopping have evolved significantly in recent years. The decision-making process is intricate…Sep 21, 2023Sep 21, 2023
Asimsultan (Head of AI)Leveraging Machine Learning in Shopper Intelligence: A Deep Dive into Predictive AdvertisingIn the rapidly evolving world of digital marketing, understanding consumer behavior and anticipating their needs are crucial for creating…Aug 8Aug 8
Susan RoseThings I have learned about Shoppers Part II: There is nothing that everyone buysVery early in my career, I was working with a large UK grocer who had launched a pretty successful loyalty card. A priority for the…Aug 8, 20231Aug 8, 20231
Emma ThompsonEGX London 2023: A Consumer Brand Marketeer’s PerspectiveIt’s been two long years since the UK flung open its doors to the world of exhibitions and conferences, casting aside a year of virtual…Oct 20, 2023
Emma ThompsonThe Evolving Landscape of Marketing Performance-Based Nutritional ProductsConsumers’ priorities when it comes to food shopping have evolved significantly in recent years. The decision-making process is intricate…Sep 21, 2023
Asimsultan (Head of AI)Leveraging Machine Learning in Shopper Intelligence: A Deep Dive into Predictive AdvertisingIn the rapidly evolving world of digital marketing, understanding consumer behavior and anticipating their needs are crucial for creating…Aug 8
Susan RoseThings I have learned about Shoppers Part II: There is nothing that everyone buysVery early in my career, I was working with a large UK grocer who had launched a pretty successful loyalty card. A priority for the…Aug 8, 20231
Carol Udell @ Canadian ViewpointMall intercept research: A quick guide to pros, cons, and the safety of your intellectual propertySome people say that mall-intercept research is a study in the art of interrupting people. I prefer to think of it as the study of people…Oct 3, 2017
Evan RutchikEvan Rutchik on The Innovations Behind Shopper MarketingEntrepreneur Evan Rutchik , Founder and CEO of Local Factor Group has made a career in large part of his ability to anticipate innovation…Jul 5, 2023
EFMinAgency / LifeThe Next Great Innovation FrontierExtraordinary innovation has completely transformed marketing over the last few decades. Driven by technology, everything from media…Sep 28, 2017