Small Business Marketing

TRUE OR FALSE? You can rely on a customer to accurately inform you where they heard about you. Before you answer, consider Michelle’s story about how she selected a company for grout cleaning. December 2019: Michelle and her family traveled by car from Arizona to Colorado to visit her parents for Christmas. When getting in to town, she noticed a billboard for ABC Grout Cleaning. …

Small and medium-sized enterprises (SMEs) are increasingly targeted by cybercriminals due to a lack of strong cybersecurity measures. In fact, according to a Verizon report, 43% of all cyberattacks target small businesses. …

Have you ever found yourself endlessly scrolling through search results, trying to find the perfect website or web tool for your small business or creative project? Or have you ever wasted hours testing out different tools, only to realize they don’t quite meet your needs? You’re not alone. With the…

Solid financial foundation for your small business — Running a successful business can be intriguing and tricky. Identifying what kind of business you want to start is crucial so that you can allocate your resources wisely. This could be a service- or product-based company, or a hybrid of the two. …

The business world is constantly changing, and one of the things that is increasingly important for small and medium-sized businesses (SMBs) is providing excellent customer service. Customers expect fast and efficient service, and it can be difficult for SMBs to meet those demands without the right tools. …

Yo, fellow entrepreneurs and business owners! We all know how important marketing is, especially for small businesses trying to make a name for themselves in the game. But let’s face it, marketing can be hella expensive. However, don’t let that discourage you from getting your name out there. With some…

The ups and downs of small business revenue are well documented. And so are the many possible solutions. Solutions which are usually trying out a particular marketing tactic… like Facebook ads or a direct mail campaign. But one factor that’s rarely discussed is creating a change in the habits of…