David Young - CEO Goal Aligned MediaOpening the Black Box of Google Smart BiddingSmart Bidding is a familiar application of artificial intelligence that Google uses to facilitate paid search advertising. Smart Bidding…Jun 2, 2023
Gabriel VaraljayintrendfingersHow to Leverage GA4’s Machine Learning to Optimise Your Paid Marketing CampaignsGoogle Analytics 4 (GA4) is the latest version of Google Analytics, designed to provide more comprehensive data tracking across different…Mar 21, 2023
Stefan NeefischerWhy you should use negative keywords also when Google tells you that Smart Bidding is doing the JobDo you think Google’s algorithm can outsmart the account managers? According to marketing professionals, it looks like the machine still…May 12, 2023May 12, 2023
Stefan NeefischerClose variants could be the ultimate move to push Smart Bidding into the marketGoogle seems to have big plans for Smart Bidding. One can expect that they can alter their product in many ways for success. Close variants…Apr 28, 2023Apr 28, 2023
David Young - CEO Goal Aligned MediaOpening the Black Box of Google Smart BiddingSmart Bidding is a familiar application of artificial intelligence that Google uses to facilitate paid search advertising. Smart Bidding…Jun 2, 2023
Gabriel VaraljayintrendfingersHow to Leverage GA4’s Machine Learning to Optimise Your Paid Marketing CampaignsGoogle Analytics 4 (GA4) is the latest version of Google Analytics, designed to provide more comprehensive data tracking across different…Mar 21, 2023
Stefan NeefischerWhy you should use negative keywords also when Google tells you that Smart Bidding is doing the JobDo you think Google’s algorithm can outsmart the account managers? According to marketing professionals, it looks like the machine still…May 12, 2023
Stefan NeefischerClose variants could be the ultimate move to push Smart Bidding into the marketGoogle seems to have big plans for Smart Bidding. One can expect that they can alter their product in many ways for success. Close variants…Apr 28, 2023
Stefan NeefischerWhy Google Smart Bidding spent €339 for just one click?And why is Google pushing everyone to use Smart Bidding? If this bidding approach is really so superior, it would be easy for Google to…Apr 24, 2023
Stefan NeefischerCui Bono? A critical view on bidding features in Google AdsGoogle’s Smart Bidding feature has caused a spike in CPCs (Cost-Per-Conversion), resulting in a decrease in conversions and an increase in…Apr 24, 2023
Shaun BondinPPC SamuraiWhy Use Google Ads Smart Bidding?Google Ads Smart Bidding has been around for quite a while. It was first introduced in 2018 and has evolved into a powerful tool to improve…Oct 17, 2022