But really, why volunteer?

For many, volunteering goes into the bucket of things we “should do.” But why? I can think of a lot of reasons why: to make a difference, to learn, to help those less fortunate, to feel good. Maybe, for some, it’s for a resume or to impress a teacher. Either way, with all of these…

When I was at BBH Alain de Botton came in for a talk. Some of us sat down with him for sandwiches and a chat afterwards. Most of the conversation revolved around the existential crisis ad folks have – the very one you mention. Alain found himself in them amusing position of defending advertising to a table of admen and women. His point of view was…

Good Stitch Begins

Starting a company in an industry you know very little about

“I want to do something that matters.”

That was the initial thought that led to the email that led to the conversation that led to the…

It’s All Good — Social Good That Is

The space I work in has been called many things including Corporate Social Responsibility, Corporate Philanthropy, Corporate Citizenship, Sustainability, Shared Value, Social Impact, Cause Marketing, Purpose Driven Marketing, Social Innovation, Community Involvement…