Social Good

Web3 games are poised to take over the casual mobile gaming market. With hyper-casual games accounting for nearly 60% of all mobile game downloads in 2021, according to a 2022 report by data.ai, casual gamers represent a clear majority of the US$138 billion global mobile gaming market. Add in Web3…

Web3 games are poised to take over the casual mobile gaming market. With hyper-casual games accounting for nearly 60% of all mobile game downloads in 2021, according to a 2022 report by data.ai, casual gamers represent a clear majority of the US$138 billion global mobile gaming market. Add in Web3…

The emergence of Web3 technology offers unprecedented opportunities for individuals and organizations to create positive social impact. In contrast to Web2 technology, which is governed by centralized bodies, 8Web3 technology is based on decentralized systems, enabling users to communicate with one another in an honest and open way. The core…

Non-fungible tokens, or NFTs, have become a popular concept in the world of cryptocurrency. They are revolutionizing how digital assets are owned and exchanged. Increasingly, innovative organizations have been leveraging this technology to support social good initiatives. This article will explore some of the ways that NFTs can be used…

Hope-based narratives rule the day in social good branding. But what the world needs now is not more optimism from our brands. — Optimists play a vital role in our society, envisioning a better world by seeing opportunity where others see challenges. This ambition for positive change fuels the burgeoning social good sector, where optimists lead the charge, working with determination on some of the world’s most pressing issues, with communications spreading messages…

The visual elements of a brand are what get publicly seen, but it’s the decisions made well before design that will make or break a brand. — Brand strategy is one of the most misunderstood aspects of the brand development process. Honestly, I think the branding industry itself is to blame. The term “brand strategy” gets used as an umbrella for a wide range of services, with explanations obscured behind buzzword-heavy business jargon and descriptions of some…

Explore the possibilities of Web3 technology for social impact and charitable causes, with an inspiring conversation between Geena Anderson and host Camilla Purkis-White in the Web3 For Good Podcast. The world is full of possibilities and new…