SHIYU LINinMarketing in the Age of DigitalHow The North Face quickly solved its social media crisis with a helicopter?Outdoor enthusiasts know that The North Face is a famous outdoor clothing brand. However, in December 2023 they faced a crisis PR on social…Apr 15
Annisa ArdianiinMarketing in the Age of DigitalZara’s Insensitive Campaign Has Put Them Into CrisisA Social Media Crisis Study Case of Zara’s Campaign Resembling Gaza DevastationApr 1
Enchong XieinMarketing in the Age of DigitalTarget in Turmoil: Navigating Pride, Backlash, and the Quest for Genuine SupportHi guys, welcome back to the blog, let us go straight up and talk about Target’s rollercoaster ride during Pride Month 2023. It’s like, one…Apr 1Apr 1
Cindy WanginMarketing in the Age of DigitalBalenciaga Ad Promotes Child Pornography | Arrogantly Dumped, Angered NetizensApr 3, 2023Apr 3, 2023
Abigail AdaFrom Hashtags to Headlines: How to Tackle Social Media CrisesIn today’s digital age, social media has become a powerful tool for businesses to connect with their audience.Feb 21Feb 21
SHIYU LINinMarketing in the Age of DigitalHow The North Face quickly solved its social media crisis with a helicopter?Outdoor enthusiasts know that The North Face is a famous outdoor clothing brand. However, in December 2023 they faced a crisis PR on social…Apr 15
Annisa ArdianiinMarketing in the Age of DigitalZara’s Insensitive Campaign Has Put Them Into CrisisA Social Media Crisis Study Case of Zara’s Campaign Resembling Gaza DevastationApr 1
Enchong XieinMarketing in the Age of DigitalTarget in Turmoil: Navigating Pride, Backlash, and the Quest for Genuine SupportHi guys, welcome back to the blog, let us go straight up and talk about Target’s rollercoaster ride during Pride Month 2023. It’s like, one…Apr 1
Cindy WanginMarketing in the Age of DigitalBalenciaga Ad Promotes Child Pornography | Arrogantly Dumped, Angered NetizensApr 3, 2023
Abigail AdaFrom Hashtags to Headlines: How to Tackle Social Media CrisesIn today’s digital age, social media has become a powerful tool for businesses to connect with their audience.Feb 21
Gillian SetiawaninMarketing in the Age of DigitalA Fall from Grace: How Duolingo Mishandled Its Social Media Crisis(Starting off with a picture. Random, I know, but I promise there’s a reason).Apr 3, 20231
Soumya GuptainMarketing in the Age of DigitalWhat NOT to do if you get boycotted on social media: A step-by-step guide.How do you damage-control a social media campaign gone awry? Let’s not learn from Ulta.Apr 3, 2023
Xiangning CheninMarketing in the Age of DigitalChipotle, Do Better Next Time.My comment on how Chipotle managed this crisis: I love Chipotle, but seriously, do better!Apr 1