Social Media Reporting

Natasha Mahoney, Digital Manager If you manage social media platforms, particularly those for B2B or professional services businesses, you’ll join me in lamenting LinkedIn’s follower analysis. …

Social media reporting is an integral part of social media marketing. For creating a good content strategy, it is important to track your audience’s response to your content. Moreover, you also need to know which segments of your audience should you actually focus on. …

Late nights. Working weekends. Takeaway pizza’s your staple diet. Your latest social media campaign. Intense. It’s live — phew! Your boss, “What’s the ROI of your latest social media campaign?” You, “Awesome… we got 1500 more Twitter followers, 45 retweets. On Facebook, it was shared 27 times…” Nice, but not…

The creation of a social media report is a long lasting and difficult task, which involves a lot of different aspects and certainly a lot of testing. You may already have noticed that every social media report concept follows a different approach and sometimes you do find overlaps. It sometimes…

What analytics ultimately boils down to is social media reporting. It is the final step towards successfully adjusting your social media activities and thus your campaigns. However, there are still many people who don’t use the benefits of professional reporting. …