Solopreneur

Hello Solopreneurs! As I have often pointed out in my previous posts, I have launched various solo ventures, including this very blog. But, one obstacle I continually face during the initial stages of my projects is generating traffic when I introduce new products to the market. Just because certain products…

Using ‘Thinking About Thinking’ to distinguish your digital writing — We’ve all seen it. Maybe even written some of it… Obvious, almost empty content. It’s dull, cheap-filler, and worth every eye roll 🙄 Medium, social media, and blogs are full of Obvious content. This content comes sounding like the classic ‘essay’ from elementary school: “What I did over my summer…

How using low-code tools empowered us to make quick changes — Back in May we celebrated Topknot Time’s first birthday. I used that as an opportunity to reflect on the past year. In looking back, I had the idea for this post: a lifting of the hood on how we built the tech and tools that enable Topknot, and some reflections…

Command high freelance prices without scaring away clients. — Setting your perfect freelance price isn’t actually that tough. It just takes a little realignment of how you think about pricing, and a shift in focus from yourself to your client. But, before we can begin talking about how you should set your ideal freelance rate, we need to discuss…

Almost 300,000 impressions in 7 days and counting… — Just over a year ago, I left a 6-figure salary and a decade-plus career. I walked away and set out to become CEO of my own time and energy. I began building a digital writing business from scratch. The bread-and-butter for anyone building a Digital Writing and Content Creation business…

In 2010, I started a little side hustle from my NY apartment building websites for mom-and-pop businesses in my local area. Since then, gratefully, I turned that little endeavor into a one-person business that gave me the opportunity to collaborate with hundreds of businesses — everything from small brick-and-mortar stores…

Self-induced chaos — One of the traps of being a so-called digital nomad is that I can and do work from pretty much anywhere — even when I’m on vacation. Earlier this year, I took a 10-day road trip with my wife and put in a few solid hours of work on the…

Launching an AI Marketing Course for Trainers, Coaches, Course Creators and Solopreneurs. I am delighted to announce that I have joined Let’s Level Up as an AI Marketing Trainer! And have created a brand new AI Marketing Course for their platform and their coaches, trainers and solopreneurs. It’s a great course which I will be launching in July and I am…

Have you been losing sleep over the perfect logo for your solopreneur startup? I’ve got good news for you. Your logo isn’t as critical as you think it is, so relax, and let go of that logo obsession. Coca-Cola and Nike may have iconic logos, but remember, you’re the face…