Sponsored content and the economics of trust

For more than two decades, I have read The Harvard Business Review. It has…

My Problem with Instagram’s Sponsored Content

The term Sponsored Content is one that has been bandied to death by gurus of the marketing persuasion, and is now as ubiquitous as a “Gluten-Free” snack. You would have to be a monk with noise-cancellation headphones tucked in the enclosures of…

Newcastle Brown Ale and the Amazing Thinking Advertisement

By Charles Bramesco

Random Nerds spends tons of time and effort making sure our reading experience is as awesome as possible for our readers. While we’re so happy you found us on Medium, check out the…

Can Vice Be Trusted?

Washington Post long-time media reporter Paul Farhi today takes to task millennials’ favorite media empire Vice for…

Netflix Sponsored Content: Cocainenomics

What comes to mind when you think of sponsored content?

How Medium Failed Its Readers

Earlier today I received my normal “Medium Daily Digest”, which contains stories that Medium thinks I may like, or are recommended by the Medium staff. Since Medium does not label any of the content as sponsored, I expect that they are curating content responsibly.

Native Advertising Shows Media Companies How They Can Thrive