RedmandarinThe Psychology of Sponsorship #4The 4th post in our series on the psychology of sponsorship looks at sponsorship strategy and brand fit — and specifically to answer four…May 30, 2022May 30, 2022
John LaceyinHydraulicRethinking Live Engagement: The time is NOW.The marketing landscape is in flux and there are new opportunities to connect one-to-one with consumers on the horizon.Jan 6, 2022Jan 6, 2022
Nick LawsoninSQWAD Blog5 Opportunities In Sports Sponsorship Going Into 20212020 was a hell-of-a year for the sports industry. One that we’d like to forget. But as we look back at it, there are some shifts that…Jan 21, 2021Jan 21, 2021
Nick LawsoninSQWAD BlogWe were over-leveraged in sports and the pandemic exposed it…here’s how we can diversify‘It is not the strongest of the species that survives, not the most intelligent that survives. It is the one that is most adaptable to…Dec 4, 2020Dec 4, 2020
spnsr mnstrThe spnsrmnstr StackHere’s what we’re running so far, and what hasn’t worked (for us).Nov 11, 2020Nov 11, 2020
Nick LawsoninSQWAD BlogAre we headed for a sports BOOM….then BUST?There are cycles in almost everything in life. Nothing ever grows exponentially forever.Nov 9, 2020Nov 9, 2020
Nick LawsoninSQWAD BlogWhy we need to look at sponsorship as monetizing your influence.Sports teams have been the pinnacle of influence in pop culture and our lives. We have pulled in fans, enthralled them with our stories…Oct 19, 2020Oct 19, 2020
Nick LawsoninSQWAD BlogThe 14 Sports Sponsorship Sales Commandments by Rich Franklin (1–7)I said it before, but the value I get when chatting with Rich Franklin on sponsorship is always unrivaled. I’m blessed to have him as a…Jul 24, 2020Jul 24, 2020
Nick LawsoninSQWAD BlogYour fans are the experts on how they like to consume & connect with your sponsors…not your teamI believe in constant auditing of what you’re doing. The way we keep from being complacent is to constantly challenge what we’re building…Jul 16, 2020Jul 16, 2020
