Thomas EulerinUnyfyNavigating New Waters: A Blue Ocean Sponsorship Strategy for Sports OrganizationsHow sports clubs can define a new sponsorship strategy where they don’t compete on reach but engagement and performance.Mar 20
SportcellNavigating the Playing Field: Challenges of Sports Sponsorship UnveiledSports sponsorship has emerged as a dynamic avenue for brands to connect with audiences, align their image with a popular event, and tap…Aug 18, 2023
Ron JaradatinUnyfyActivating Sponsorships with Unyfy’s Digital Inventory: A Deeper LookLiquiditeam Guides and ResourcesMar 14Mar 14
SportcellScoring Success: A Guide to Evaluating Sports Sponsorship OpportunitiesIn the world of marketing, sports sponsorship has emerged as a powerful and effective way for brands to connect with their target…Sep 29, 2023Sep 29, 2023
Sports DaoAI and Sports Sponsorship:Calculating Brand Exposure on Parameter Advertising for Live Broadcast Football MatchesJan 23Jan 23
Thomas EulerinUnyfyNavigating New Waters: A Blue Ocean Sponsorship Strategy for Sports OrganizationsHow sports clubs can define a new sponsorship strategy where they don’t compete on reach but engagement and performance.Mar 20
SportcellNavigating the Playing Field: Challenges of Sports Sponsorship UnveiledSports sponsorship has emerged as a dynamic avenue for brands to connect with audiences, align their image with a popular event, and tap…Aug 18, 2023
Ron JaradatinUnyfyActivating Sponsorships with Unyfy’s Digital Inventory: A Deeper LookLiquiditeam Guides and ResourcesMar 14
SportcellScoring Success: A Guide to Evaluating Sports Sponsorship OpportunitiesIn the world of marketing, sports sponsorship has emerged as a powerful and effective way for brands to connect with their target…Sep 29, 2023
Sports DaoAI and Sports Sponsorship:Calculating Brand Exposure on Parameter Advertising for Live Broadcast Football MatchesJan 23
SportcellRevolutionizing Sports Sponsorship: The Impending Impact of TechnologyIn the fast-paced realm of sports, where innovation and competition reign supreme, the symbiotic relationship between technology and sports…Aug 29, 2023
Ron JaradatinUnyfyThe Power of Sponsorship in Sports: A Look at Relationships, Ad Space, and CostsI was in a heated debate with some of my European counterparts about “attention” as an economic AND social utility. Huh? Too meta, Ron…Oct 30, 2023
Patrick O'BrienSports Industry Q&A: Paul DermodyPaul Dermody currently sits as the CEO of Horse Racing Ireland’s Racecourse Division, which is made up of four leading Irish racecourses.May 20, 2020