Sports Sponsorship

A lifelong sports enthusiast, Becker Elbanna found a natural fit in KU’s sport management program. With dreams of a career in the sports industry, he’s been able to utilize his campus connections and apply lessons learned in the classroom to keep up with the ever-changing landscape of athletics marketing and…

Everyone always talks about stories in sales…and rightfully so. As humans, we are physiologically conditioned to accept stories more than any other form of communication. Stories build trust, they build empathy. Neuroscientists found that when listening to a well-told story, the exact same areas of the brain light up on…

There’s huge potential for sponsors to embrace a new generation of sports viewership and transform the current lacklustre experience into something magical for fans. UNIT9 MD Rosh Singh explores how. Sports sponsors haven’t had the easiest ride of late, with live events canceled and legions of despondent fans to engage…

Professional sportspeople step into greatness by extending their movement and allowing other brands to open their checkbook to them — Walking is the easiest but also the hardest sport to master. And ever since an athlete has been a toddler they’ve naturally graduated to walking without needing a coach to do so. It’s been as easy as wiggling on your butt one day to rolling on your knee the next…

When I was growing up in the San Francisco Bay Area in the 90’s I had some serious choices to make with regard to my team. Would I follow the East Bay (Oakland) teams…or would I put my allegiance toward the San Francisco teams? The East Bay won out. From…

Humans are creatures of habits. It is extremely hard once we’ve entered a habit to change it. In reverse, it takes a lot for us to build new habits. But there was a pandemic that rewired a lot of our actions as humans in the way we go about our…

This article was originally published on April 8th, 2020, and can be found at Brannan27.com. Reebok is a brand that can trace its history to the 1800s when its founders first had the idea of producing a spiked running shoe. …

Value is a very interesting dynamic in economics. Why do we spend $1,000,000 for a Ferrari over $30K for a Toyota? Are the parts really 33X better? Have they built a brand that is 33X better than Toyota? In short…yes. Really, the only thing that matters is HOW the consumer…

2020 was a hell-of-a year for the sports industry. One that we’d like to forget. But as we look back at it, there are some shifts that will help shape the future of the industry. We were exposed in many ways. …