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Pedro Porto AlegreHow To Be Clear With Your Brand PositioningBrand positioning is arguably one of the most misunderstood things in marketing. Far too often I see positioning statements that are a…May 2821May 2821
Mrudula VasudevHello, I’m Mrudula: A Journey of Curiosity and Passion in Business AnalysisA little introduction to me and my story.1d ago
Pedro Porto AlegreStrategists And Creatives Are Advertising’s Most Formidable PairingWhy this duo has more to it than meets the eye.Jun 241
Svyatoslav BiryulininShort business articles by Svyatoslav BiryulinFOBO — Fear Of Better OptionsCustomer cognitive biases13h ago
Pedro Porto AlegreHow To Be Clear With Your Brand PositioningBrand positioning is arguably one of the most misunderstood things in marketing. Far too often I see positioning statements that are a…May 2821
Pedro Porto AlegreThe Strategist’s ParadoxOur ability today to measure every click and eyeball movement, has pushed the strategist profession to the fringes of box checking.Mar 25
Jen TimminPerceptist InsightsWhat is strategy?Strategy is an essential part of a strong organization, yet many leaders struggle to articulate what a great strategy is and how to…1d ago
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