Strategy

The science of good decision-making is simpler than you think The Stigma Around Strategy When I say the word “strategy”… what comes to mind? For many, the word conjures up imagery of a tense boardroom full of important people and high-powered leadership debate and oration revolving around “one-way door” choices: Entering a new market…

DataKind UK is really excited to introduce our new CEO, Kye Lockwood. Kye has been working in the charity sector for two decades, most recently as the CEO of Hackney Foodbank. Before that, he tackled social and health inequalities and inequities at Social Action for Health. He also set up…

Why innovation thrives on being able to reframe Mexico City, Olympic Games, 1968. The stadium is packed, the wider world looks on via TV coverage. Everywhere there’s an air of expectancy but also an awareness that at such high altitude it’s going to be hard for athletes to beat their…

Experiencing theft and losing all your valuables is devastating. It raises questions about how to rebuild from scratch. Starting anew may involve creating a new business, YouTube channel, blog, or TikTok account. But before jumping into these ventures, it’s crucial to consider foundational principles. …

It’s the end of March and the Spring is almost here in central Europe. For someone who is desperate for sunshine, I can finally start living again! While I wait and dream of sunny vacations, I am trying to digest the information, both from the mass and social media, and…

Setting goals for your business is really important, but without an action plan backing them up, you’re unlikely to reach your milestones. The road to your ultimate goal has many steps along the way, and each one needs to be precisely mapped. You start by creating the strategies that lead…

Question. What makes a successful brand tone of voice? Answer. Invisibility. If you can ‘see’ a brand’s voice at work, it’s not working. Here’s why. Think of the people you know, like and respect and how they talk. Over time you get to understand not just their thoughts, opinions and worldview but how they express these. So much so that any deviation in the way they talk might immediately raise an alarm. …

Neutralizing Your Equity Market — A reader sent me an interesting question about the connection between leadership and strategy. Shortly thereafter, it was followed by a gloomy conversation with a client that caused me to think I should write on the subject. It is a big topic, so I am going to do a series…