Subscription

The subscription economy has been on the rise for a while now, but it seems to be facing a new challenge: Subscription Nomads. These are consumers who subscribe to a service, get what they want, and then cancel their subscription and move on to the next service. …

Retention is having a moment. Marketing budgets and marketing staff are shrinking, and consumers are less likely to buy. It’s more important than ever to keep the customers you already have–and expand the relationships. Additionally, recurring revenue gets higher multiples with investors than transactional revenue, and retaining a customer is…

I can, apparently, go for long periods of time thinking that I’m not too bad of a guy. I’m generally polite to those I encounter. I smile a bit. Nod. Make small talk if cornered. I don’t usually commit social crimes. Don’t kick the cat. Don’t put obstacles in the…

I wanted to take this opportunity to thank everyone who has followed me on Medium over the years. While I appreciate the opportunities Medium has afforded me, I have moved my publication to Substack that fits my needs better. If you enjoy my content here, I hope that you might…

Proud to have contributed to the 5th edition of the APAC UM Innovation Annual. This is my POV on how the success of media streaming services has pivoted companies towards a subscription model to build long-term customer relationships. The old world was about products. The new world is about experiences. …

March 14, 2023 | Authored by: Jesus Luzardo Let’s talk about the C word. Churn. Churn reaches the highest levels of a subscription company There is no C-level executive or organizational pillar that is not affected by customer churn. Marketing, operations, finance, and revenue — when a transaction fails, when a customer churns, the entire organization feels it. While…

The flareAI Series for Small & Mid-market Ecommerce businesses Imagine, I am a store owner (Which we truly were) Say, I start by saying… “I want to add predictable repeatable sales to my store. So I will add a subscriptions feature in my store” That mindset, my friend is…

You can’t build trust and loyalty by hitting people up with subscriptions. You build trust and loyalty by giving people a choice of how to consume and pay for content. A subscription in its current form is not a choice — it is a condition. It turns an opportunity into…