Krishanu BorahInnovative Ways Brands Use QR Codes for MarketingQR Codes help marketing by unifying online and offline experiences — everyone knows this.Apr 261
Linda MalehinMarketing in the Age of DigitalOreo’s Super Bowl Commercial Debuts Exciting New CatchphraseSuper Bowl commercials are the holy grail of advertising. If your product is lucky enough to get one, it is a huge opportunity to bring…Feb 41
John G. Stackhouse, Jr.About Those Super Bowl Foot-Washing AdsLots of people have been complaining publicly about the two Super Bowl advertisements that gently depicted Christianity as a socially and…Apr 17Apr 17
Nina Jane PatelPlaying with Fire: Temu’s High-Stakes Gamification Strategy Targets Gen Alpha’s Wallets and…Temu’s Gamified Marketing to Gen Alpha: Balancing Economic Potential with Ethical Concerns for Child Welfare and RightsFeb 15Feb 15
The Growth Hacker's GuideTurn the Super Bowl Ad Break into Your Biggest Sales DayGames, Giveaways, and Live Events: Your Guide to Interactive Anti-Super Bowl MarketingMar 14Mar 14
Krishanu BorahInnovative Ways Brands Use QR Codes for MarketingQR Codes help marketing by unifying online and offline experiences — everyone knows this.Apr 261
Linda MalehinMarketing in the Age of DigitalOreo’s Super Bowl Commercial Debuts Exciting New CatchphraseSuper Bowl commercials are the holy grail of advertising. If your product is lucky enough to get one, it is a huge opportunity to bring…Feb 41
John G. Stackhouse, Jr.About Those Super Bowl Foot-Washing AdsLots of people have been complaining publicly about the two Super Bowl advertisements that gently depicted Christianity as a socially and…Apr 17
Nina Jane PatelPlaying with Fire: Temu’s High-Stakes Gamification Strategy Targets Gen Alpha’s Wallets and…Temu’s Gamified Marketing to Gen Alpha: Balancing Economic Potential with Ethical Concerns for Child Welfare and RightsFeb 15
The Growth Hacker's GuideTurn the Super Bowl Ad Break into Your Biggest Sales DayGames, Giveaways, and Live Events: Your Guide to Interactive Anti-Super Bowl MarketingMar 14
Eva WooWhat is TEMU, and Why it Costs Way More than You ThinkWhile many Americans were wondering what is TEMU while watching Superbowl yesterday, I debated what I should tell my American friends who…Feb 14, 2023
Karen BellinDCG LifeScoring Big: Crafting Your Super Bowl Ad StrategyNot everyone can afford a Super Bowl commercial, but the good news is that you don’t have to shell out a hefty budget to win big.Feb 28
John B.inAd It UpWho Needs A Super Bowl Ad When Highly-Targeted “Addressable” Ads Are Changing The (Big) GameSuper Bowl Sunday is THE high holiday in the advertising world. Brands willingly shell out millions of dollars in exchange for ad space…Jan 25, 2019
