Super Bowl Ads

While there are many different ways to measure the success of Super Bowl ads, Ad Age polled their community to see which ads came out on top. Here’s a summary of some stand-out brands: Fenty Growth Score: 92.2 While not an official Super Bowl ad, Rihanna’s subtle inclusion of a Fenty…

For decades M&M’s conjured memories of focus groups for me. During my years in consumer insights departments (aka marketing research) for Veryfine Products and Dunkin’, I sat behind the mirror watching customers react to new product ideas, ad campaigns, and new store designs. To welcome clients, focus group facilities stocked…

Super Bowl LVII just wrapped up a few days ago. All the attention was not solely on football and Rihanna—the pricy commercials also shared the stage with Mahomes and Hurts as they fought for the ring. …

While many Americans were wondering what is TEMU while watching Superbowl yesterday, I debated what I should tell my American friends who texted me about it, whether they should try it or not, and what it is good for. First, TEMU is similar to Shein in its operation model, shein…

The game was great, but great ads were harder to find this year — The Super Bowl is a big frickin’ deal for the advertising world. It’s a high-visibility stage, it requires a massive investment to play ball, and the stakes are huge. It’s also spawned an entire industry of critics — anybody who’s ever spent 5 minutes inside of an ad agency…

What would Jesus do — I watched Super Bowl LVII to see the “He Gets Us” ads. Two ads. Pro-Jesus. Pro-Christian. 90 seconds worth of content. Up to $20 million dollars spent on advertising. Sure, I could have gone to the website hegetsus.com and watched a bevy of videos. But I wanted to witness them…

Enjoying My Once-Yearly Football-Addicted Ghost Town — Welcome to Super Bowl supernatural Sunday. Want to feel other-worldly? Almost invisible? Skip the game. Run some errands. No one else will be. I love being a ghost shopper once a year. You can have your run of the grocery store, providing that you don’t want a truckload of “game”…

As i was writing 3 years ago in “SuperBowl 2020: Ads that scored this year”, i’m not a fun of NFL. Yet i kinda dislike sports like this one but in any case we are not here to talk about my sport prefrences. This year Rihanna took the stage making…

Warning: This article contains numerous Rihanna songs that may leave you calling in an SOS. Super Bowl, te amo. But what’s happened to you? As your halftime shows get better — Rihanna had better deliver — your ads seem to have become, well, super stale. If last year was Crypto…