There is no need of introduction. We are all educated.
What is life?
Efficient, dynamic,brilliant till I am alive.
Once the life is gone we are only manure.
Earlier this year, as General Manager at Voice Agency, I developed the OMG-model (Oh My Goodness) to evaluate brands in an original manner, on the basis of their strategic vision and mission. With this model, brands can situate themselves on a line: « OH », « OH MY » or « OH MY…