Blanca RollarWhy Demand Generation should be the foundation of your (tech) marketing strategy?In the past few years, particularly since the outbreak of COVID-19, we’ve seen a rapid evolution in the marketing space to meet the…Apr 20
Masha NikitinaHow to nail your brand messaging? The science behind any killer marketing.I see often times, brilliant teams developing amazing groundbreaking product, but when it comes to showing its value, things get difficult.Mar 273
Marketing OutlierVenturing Out While Looking In.It’s been two years since I wrote here, and a lot has changed since then: I head the marketing team at one of the fastest-growing Fintech…Mar 30Mar 30
Stories BureauBrand Mascots in Tech Marketing: To Use or Not To UseMascots have long been a staple of consumer marketing. Who doesn’t know Tony the Tiger or the Kool-Aid Man? But in the world of tech…Feb 21Feb 21
Linda A. Fanaras3 B2B Tech Marketing Trends You Can Actually Use TodayGetting B2B marketing right is challenging as it is. With new trends and changes in consumer behavior coming up every minute, staying ahead…Mar 27Mar 27
Blanca RollarWhy Demand Generation should be the foundation of your (tech) marketing strategy?In the past few years, particularly since the outbreak of COVID-19, we’ve seen a rapid evolution in the marketing space to meet the…Apr 20
Masha NikitinaHow to nail your brand messaging? The science behind any killer marketing.I see often times, brilliant teams developing amazing groundbreaking product, but when it comes to showing its value, things get difficult.Mar 273
Marketing OutlierVenturing Out While Looking In.It’s been two years since I wrote here, and a lot has changed since then: I head the marketing team at one of the fastest-growing Fintech…Mar 30
Stories BureauBrand Mascots in Tech Marketing: To Use or Not To UseMascots have long been a staple of consumer marketing. Who doesn’t know Tony the Tiger or the Kool-Aid Man? But in the world of tech…Feb 21
Linda A. Fanaras3 B2B Tech Marketing Trends You Can Actually Use TodayGetting B2B marketing right is challenging as it is. With new trends and changes in consumer behavior coming up every minute, staying ahead…Mar 27
Silvia LacayoAttracting great talent to tech from CPG brand management backgroundsAfter six and a half years working in brand management at Unilever, I quit. I wanted to travel and decompress. Spending a few glorious…May 9, 2023
Blanca RollarMarketing in tech: 5 Common misconceptionsAs someone who has spent reasonable time in the tech industry, I’ve encountered a few common misconceptions about marketing that can hinder…Feb 28
Adebola Williams |#1 Brand Storyteller7 Steps to Start a Career in Brand Storytelling1 year, 4 months, 3 days. That’s how long I’ve been a Brand Storyteller. It’s also all the time I’ve had to become so great at it that I…Mar 3, 20232
