dlavendaTop 10 Analyst Briefing Mistakes to AvoidContinuing our series on best practices for engaging industry analysts, this article covers key missteps to avoid when briefing market…Oct 29
Stories BureauBrand Mascots in Tech Marketing: To Use or Not To UseMascots have long been a staple of consumer marketing. Who doesn’t know Tony the Tiger or the Kool-Aid Man? But in the world of tech…Feb 21
Smiling WarriorHermes Series: Heritage and Modernity-How Tech Marketers Can Learn from Hermès’ Balance Between…With over 180 years of history, Hermès has mastered the delicate balance between honoring its rich heritage and embracing modern trends and…Sep 17Sep 17
Masha NikitinaHow to nail your brand messaging? The science behind any killer marketing.I see often times, brilliant teams developing amazing groundbreaking product, but when it comes to showing its value, things get difficult.Mar 274Mar 274
Smiling WarriorHermes Series: Unlocking the Luxury Playbook-What Tech Marketers Can Learn from Hermès’ Premium…In the world of luxury fashion, Hermès stands out as an icon of exclusivity, quality, and brand prestige. But it’s not just the world of…Sep 17Sep 17
dlavendaTop 10 Analyst Briefing Mistakes to AvoidContinuing our series on best practices for engaging industry analysts, this article covers key missteps to avoid when briefing market…Oct 29
Stories BureauBrand Mascots in Tech Marketing: To Use or Not To UseMascots have long been a staple of consumer marketing. Who doesn’t know Tony the Tiger or the Kool-Aid Man? But in the world of tech…Feb 21
Smiling WarriorHermes Series: Heritage and Modernity-How Tech Marketers Can Learn from Hermès’ Balance Between…With over 180 years of history, Hermès has mastered the delicate balance between honoring its rich heritage and embracing modern trends and…Sep 17
Masha NikitinaHow to nail your brand messaging? The science behind any killer marketing.I see often times, brilliant teams developing amazing groundbreaking product, but when it comes to showing its value, things get difficult.Mar 274
Smiling WarriorHermes Series: Unlocking the Luxury Playbook-What Tech Marketers Can Learn from Hermès’ Premium…In the world of luxury fashion, Hermès stands out as an icon of exclusivity, quality, and brand prestige. But it’s not just the world of…Sep 17
Silvia LacayoAttracting great talent to tech from CPG brand management backgroundsAfter six and a half years working in brand management at Unilever, I quit. I wanted to travel and decompress. Spending a few glorious…May 9, 2023
Tim Meredith - Founder at Fractional teamsUtilising Microsoft Teams to Boost Communications Revenue: A Cavell / Akixi webinar overviewThe rise of collaboration platforms such as Microsoft Teams, with its current 320 million monthly active users, marks a significant shift…Sep 12
Megan GrantMarketing for Tech Brands…When You’re Not a Technical Person (At All)It’s going to be okay.Jul 31
